EGD Process
"Identify your problems but give your power and energy to solutions." 
Tony Robbins
Design/Bid Vs. Design/Build:
We looked deeply at that with AHA for their Signature Learning Series not long ago. And the conclusion was.....each has merits and drawbacks.

Talk to us about your situation for recommendations.
Some clients lean on us as consultants.
Some look to us as fabricators. 
Some look to us as both, it's your call.





Below is a broad scope view (20,000 Ft View) of the overall process and the various phases, but there is not a one size fits all answer.
Collaborate - Typical Stakeholders Include:
IN HOUSE TEAM MEMEBERS MAY INCLUDE
COO
Facilities
Planning
Marketing
PX/Patient Experience
Patient & Family Care Advisors
Nursing Services
Security
Physician Liaison
IT/Technology Services
Translation Services
Materials Management

CONSULTANTS MAY INCLUDE
Experiential Graphic Designers
Architects/Planners/Landscape Architect/Interior Designers
Contractors & Tradespeople
Market Research Firms
Ad Agencies
Needs Anaylsis -Research Should Include Historical And Project Specific Data & Analytics:

Current Data (As Available On)
Customer Satisfaction Studies
Ethnography/Demographic Reports
Brand/Positioning Emphasizing Perceived Strengths In The Marketplace
Business Plan Along With Masters Facility Growth Projections

Initiative Specific Research
Online Key Stakeholders Survey To Gleen Staff Input
Conduct & Document Exisitng Conditions/Review Any Construction Plans
Interview Volunteers & Front Line Staff 
Focus Groups
Intercept Surveys
Investigate Signage Codes
Review What Works For Competitors
Industry Best Practices


Preliminary Concepts: Experiential Graphic Design:
(XGD/EGD) involves the orchestration of typography, color, imagery, form, technology and especially content to create environments that communicate across multiple media for targeted messaging.:

Typical Performance Criteria & Yardstick To Determine Success
Integrate Existing Elements? (If Its Not Broken Don't Fix It)
Form Vs Function, Visual Impact Desired?
Durability/Vandal & Environmental Conditions
Initial Cost, Cost To Maintain,?
Cost To Update/Expand In Small Quantities?
Preconceived Elements? 
Integration Of Logo?
Roll Of Emerging Technology?

CS&G Typically Provides Multiple Viable Scenarios For The Client To Review
 - Historical Approach
Examples Include Expand On Existing
Proven Product/Approach
- Emulative Approach
Examples Include What Works Elsewhere
Standard Products That Can Be adapted To Your Needs
- Innovative Approach
Examples Include New Technologies
Products In Beta Testing
New Looks 
-  Speculative Approach
Examples Include Approaches From Other Industries/Market Segments


Design Development Evaluate Proposed Alternate Viable Scenarios And Refine To Meet Specific Needs:

Based On Input From Client & Focus Groups

Evaluate Based On Initial Performance Parameters

Refine Design, Resubmit & Review

Prepare Prototypes/Presentation Sketches

Beta Test Or Initial Phase Implementation

Prepare Comprehensive Cost Analysis

Recommend Phasing As Needed




Document : Documentation will vary but below are some typical deliverables

Data Mining:
Proposed Timeline
Schematic Designs
Identify Highest Areas Of Concern/Opportunities
Report Direction & Recommendations To Project Team

Initial Concepts:
Report Of Parameters/Goals/How To Measure Success
Unified Terminology Report
Series Of Initial Concepts/Recommendations/Budgets/Timeline
Visuals As Needed: Sketches, Power Point, Samples Etc.

Implementation: 
Final Pricing/Budgets
Control Drawings/Bid Documents
Sign/Graphic Standards Manual







Implementation: Varies/Per Your Direction

Typically CS&G Oversees All Implementation & Ongoing Service As Needed

Our project managers are at site installing, & making sure your project is completed to your satisfaction (and to our stringent standards too) 

Typically projects take place over several phases/years, we provide expert continuity


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